i made a bundle in public relations with my own firm, as many of you may already know. and so i always feel sorry for people when their bad attempts at spin go poorly.
it's also part of a make over and this is why she might lose the debate and the election.
take this boston herald article where elizabeth keeps insisting brown's a strong debater and she's worried and nervous. she's lying. she's saying it to try to lower expectations for her - the harvard professor - before the debate. it may work. it's so transparent though, i can't believe the press will buy into it.
the boston globe reports she's being seen less than kindly and that it may be due to her commercials where she appears to be lecturing people and thrusting her hands at them.
could that be?
and it should be dealt with ...
if this is july.
but once august 1st came along, you don't tell people what to change. you take what they are, whatever it is, and try to make it appealing.
do you watch 'modern family' on abc?
clair ran for city council last season. and before the debate the family gives her all these tips about how to act and how she looked angry this way or that.
it was of no help.
it's the same with elizabeth warren.
whatever she is, she is.
she shouldn't try to change.
i feel sorry for her so i'll go into why.
1) if she tries to change the most likely response is she will not look genuine, she'll seem awkward because she's focused on how she appears.
2) if she succeeds in not look awkward people will say that's just part of her usual trickery - like how she pretended to be a native american or how she did this or did that.
in other words, it's lose-lose.
there's no win for her.
let her be the elizabeth people have seen in the commercials but work on polishing that elizabeth. you can't unveil a new candidate this late in the game. it won't play.
let's close with c.i.'s 'Iraq snapshot:'